INTERACTIVE ELECTRIC TOOTHBRUSH WITH BLUETOOTH 4.0 CONNECTIVITY

ORAL-B® DEBUTS WORLD’S FIRST AVAILABLE INTERACTIVE ELECTRIC TOOTHBRUSH WITH BLUETOOTH 4.0 CONNECTIVITY

Worldwide Leader in Oral Care Brings Smartphone Technology to Toothbrushing to Promote Enhanced Collaboration Between Patient and Dental Professional

CINCINNATI – February 20, 2014 – Oral-B® announced the debut of its interactive electric toothbrush – the world's first of its kind with Bluetooth 4.0 connectivity. Available for purchase in limited quantities this spring, the product is poised to set a new standard in personal oral care. Via Bluetooth 4.0 technology, the interactive electric toothbrush connects to the Oral-B App that provides real-time Guidance while patients brush, and records brushing activity as data that can be shared with their dental professional, helping to create and manage smarter, and more personalized brushing routines.

The purpose of this new technology is to allow patients and dental professionals to work hand-in-hand; dental professionals can program patients’ brushing routines on the app to help improve their brushing behaviors, and focus on key areas of the mouth. Until now, patients could only hope that they were sufficiently caring for their teeth and gums between dental appointments. But this new innovation gives patients unprecedented control over their oral care, and in turn, the outcome of their dental appointments.

Features & Benefits of the Oral-B App

• Utilizes Two-Way Communication: Not only does the app receive brushing data and report it back to patients, but patients can also program the app so that it communicates with the brush for personalized brushing.
• Delivers Expert Guidance with Focused Care: The purpose of this new technology is to allow patients and dental professionals to work hand-in-hand by allowing dental professionals to program patients’ brushing routines on the app to help improve their brushing behaviors and focus on key areas of the mouth.
• Programs Personal Brush Settings: Patients can use their smartphone as a "remote control" to customize the brush to their needs, including their target session length and preferred modes.
• Stores Patients’ Data: It is not always convenient or easy to remember to have a smartphone in the bathroom while brushing, so the Oral-B interactive electric toothbrush handle can store up to 20 brushing sessions. The data is transferred the next time the app is connected to the toothbrush, updating records.
• Fosters Better Brushing: The app and interactive electric toothbrush help drive patient compliance, which in large part, determines the success of dental appointments.
• Helps Patients Stay Informed: The app helps maintain patients’ attention and motivation while brushing with news, weather and oral care tips. Available for free on iOS and Android

“Oral-B has been a leading innovator in oral care for more than 60 years, and we’re proud to introduce this new interactive electric toothbrush with Bluetooth 4.0 connectivity, which was developed in conjunction with leading dental experts around the globe,” said Wayne Randall, Vice President, Global Oral Care at Procter and Gamble. “It provides the highest degree of user interaction to track oral care habits to help improve oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one.”

One of the most important factors of maintaining a healthy mouth is patient compliance with the dental professional-recommend two-minute brushing session, twice daily. Pre-tests of the app have shown that when connected, brushing time increases from less than 60 seconds with a manual toothbrush to two minutes and 16 seconds with an electric toothbrush, surpassing the dental professional-recommended two-minute per session.

“This new technology is a game-changer in improving oral hygiene and maintaining oral health,” said Dr. Paul Warren, Director of Global Professional and Scientific Relations for P&G. “Motivation and compliance are major factors in achieving good oral health, and the Oral-B App allow patients to work together with their dental professionals to achieve both.”

The Bluetooth 4.0 technology will be available in a variety of Oral-B electric toothbrushes, including the new sophisticated and elegant Oral-B SmartSeries™.

Features & Benefits of the New SmartSeries with Bluetooth Connectivity 4.0

• Bluetooth 4.0 connectivity: Links electric toothbrush to smartphone app via low-energy Bluetooth.
• Oscillating-rotating-pulsating technology: Removes up to 100 percent more plaque than a regular manual toothbrush.
• Six different cleaning modes: Daily Cleaning, Deep Clean, Whitening, Gum Care, Sensitive, Tongue Cleaning.
• Compatible with six different brush heads: CrossAction, Precision Clean, 3D White, Sensitive, Floss Action, TriZone.
• Pressure sensor: Signals and decelerates the speed when the user is brushing too hard.
• Travel accessories: Protects the brush and charger during travel.

The new Oral-B interactive electric toothbrush with Bluetooth 4.0 connectivity and the Oral-B App will be available in limited quantities in Germany this spring, with a global rollouts – including the SmartSeries – launching in June 2014. The new Oral-B App will be available in iOS in May, and in Android in August.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.