As consumers demand easy options for whiter teeth, innovative products and trends will be available to meet those demands. Dental professionals must keep up with these trends and provide valuable evidence-based health insights to patients for safe and effective use of these products. Current evidence suggests that all whitening options can be effective in ideal candidates, while some will experience transient tooth sensitivity and gingival irritation, the most common side effects of bleaching.5,14,21,24 To minimise these effects, 10% CP is recommended since it can achieve the same results as higher concentration products, although it may take longer to reach those results.21 The scientific evidence, dental professional expertise and patient preferences should be taken into account when determining the best options for each individual.